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TW200 – Tomorrow’s Taxi Today
Following the successful product launch of the TW200 brand for Patons in 2006, Wright Design was approached again to create the ad campaign and support materials for the new model range in 2007.
The new model’s specification has been dramatically improved and is far ahead of the competition inspiring the team at Wright Design to create the tag ‘Tomorrow’s Taxi Today’.
Teaser and reveal ads were based on an airport theme which stood out in a crowded and highly competitive market to gain significant awareness and recall. The launch was also supported by display material and a new brochure. |
