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Wright Design created an innovative pack design to launch the Nick Nairn Traditional Rolls brand to the marketplace. The products were instantly successful and were listed in Tesco, Asda, Co-op, Somerfield and Waitrose. Two years on and we have launched the next stage in the brand development introducing Nick Nairn Choice by creating the identity and applying this across a product range that launched with 5 product offerings. The new flow pack retains the upmarket feel but simplifies the overall look creating high impact on-shelf. A hugely successful launch at the BBC Good Food Show saw products and Nick Nairn recipe leaflets flying off the exhibition stand.